Manufacturer & Exporter · Kovilpatti, Tamil Nadu
The authentic taste of South India, made for the world.
S. Chelliah Chettiar Firm makes 80+ varieties of traditional South Indian snacks, including murukku, mixtures, ribbon pakoda and chips, for private-label and retail partners in seven countries.
- Years of export experience
- 18+
- Snack varieties in production
- 80+
- Countries we export to
- 7
- Certifications & registrations
- 4
Who we are
Rooted in Kovilpatti. Trusted worldwide.
Headquartered in Kovilpatti in southern Tamil Nadu, S. Chelliah Chettiar Firm is a third-generation snack maker that has spent more than 18 years turning traditional South Indian recipes into export-ready products. We combine home-style taste with modern manufacturing, high hygiene standards and international packaging.
Our strength is giving each customer the right product, at the right quality and price, delivered on the agreed date.
- Traditional recipes with consistent batch-to-batch quality
- Competitive pricing and strict adherence to delivery timelines
- Private labelling and custom flavours for importers, distributors and retailers
- Bulk supply for wholesalers and retailers
- Hygienic, export-grade packaging
Our range
80+ varieties across nine categories
From festival classics to modern flavours, made in our own facility and ready for your label.
16 varieties Murukku
Thenkuzhal spirals, mullu murukku and crisp murukku sticks — the signature snack of Tamil Nadu.
Explore range
23 varieties Mixtures & Kara Boondi
Special mixtures and kara boondi: crunchy, masala-rich and authentically South Indian.
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7 varieties Ribbon Pakoda
Thin, ribbon-cut gram flour crisps in classic and contemporary seasonings.
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9 varieties Banana Chips
Thin-sliced banana chips, from classic salted to jaggery-coated.
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5 varieties Tapioca Chips
Crisp cassava chips — a South Indian favourite with bold seasonings.
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8 varieties Potato Chips
Flat and ridged potato chips in eight seasonings for modern retail.
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5 varieties Makhana
Light in texture, bold in flavour: seasoned fox nuts crafted for global tastes.
Explore range 4 varieties Sev, Crunchies & Peanuts
Pepper crunchies, kara sev, fine sev and masala-coated peanuts.
Explore rangeTraditional Sweets & Health Mix
Peanut and sesame candies, chikki bars and a natural millet health mix.
Explore rangeOur house brand
Harayram's: home‑made taste, pure & sure.
Our own retail brand, Harayram's, brings our recipes to shelves in bright, recognisable packs. It also shows the quality and finish we deliver for private-label partners.
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Spicy Thenkuzhal Murukku -
Butter Thenkuzhal Murukku -
Coconut Milk Murukku -
Onion Murukku -
Tomato Murukku -
Butter Murukku Sticks -
Masala Murukku Sticks -
Spicy Garlic Murukku Sticks -
Pepper Murukku Sticks -
Onion Murukku Sticks -
Pepper Mixture -
Bhel Mixture -
Pearl Millet Mixture -
Ragi Mixture -
Sweet Mixture -
Plain Boondi -
Masala Boondi -
Plain Ribbon Pakoda -
Pepper Ribbon Pakoda -
Garlic Ribbon Pakoda
Private label & OEM
Your brand, our kitchen.
We manufacture Indian snacks and chips under private labels for importers, distributors and retailers in the USA, UK, Canada and beyond, so your customers keep coming back.
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Private label manufacturing
Your own snack brand without your own factory: we make, fill, seal and ship under your name.
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Recipe & flavour development
Innovative recipes and unique masala blends, with flavour and texture balanced for your market.
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Hygienic filling & sealing
Your packs filled and sealed in our certified facility.
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Compliance & documentation
Export paperwork handled with care.
Quality & compliance
Certified to the standards global buyers expect.
Our facility and processes meet Indian and international food-safety requirements, so your products clear customs and reach shelves without delay.
- FSSAI
FSSAI Licensed
- US FDA
US FDA Registered
- ISO
ISO Certified
- APEDA
APEDA Registered Exporter
Global reach
Exporting to seven countries and growing.
Kovilpatti sits within easy reach of V.O. Chidambaranar Port in Thoothukudi, so we are well placed to serve buyers worldwide. Our customers include importers, retailers and the Indian diaspora.
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United States
North America
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Canada
North America
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United Kingdom
Europe
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United Arab Emirates
Middle East
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Singapore
Asia Pacific
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Malaysia
Asia Pacific
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Australia
Asia Pacific
Enquiries from new markets are welcome.
How we work
From first enquiry to delivered order.
- 01
Share your requirement
Tell us your market, product list, volumes and packaging needs.
- 02
Samples & formulation
We send samples and fine-tune taste and spice to your brief.
- 03
Packaging
Private-label partners send their own packaging for us to fill and seal.
- 04
Production & quality checks
Batches are produced and checked under our certified systems.
- 05
Documentation & dispatch
Export documents are prepared and orders shipped on schedule.
Partner with CCF
Let’s build your snack range together.
Tell us about your market, the products you’re looking for and your packaging needs. Our export team will get back to you with samples, specifications and pricing.